Six simple ways you, and others, may help local businesses both off and online while they remain closed during the coronavirus pandemic.
1. POST A REVIEW
Possibly one of the easiest things we can do for small businesses is post a review online. If you've got 60 seconds now - Post a review to our Google profile:
and/or Rate us on Facebook:
2. TELL YOUR FRIENDS & FAMILY
Even in this day of social media and online advertising, the most effective marketing for a any business is still word-of-mouth / personal recommendation.
3. FOLLOW US ON SOCIAL MEDIA
Following a local business on Facebook and Instagram can benefit you as much as it does them; with many local shops sharing whats going on in the local community to their social media feeds. "I personally always end up missing the Vaisakhi festival each year, here in Gravesend, while being at work; but always catch up on my lunch break with images of the precession from the Facebook posts of businesses I follow along the main road." - I think next year I'll try and make the effort to take a few hours off work to see it in person. Like us our Facebook: https://www.facebook.com/allensbarbers Follow our Instagram: https://www.instagram.com/allensbarbershop
When you see a small businesses' post on Facebook or Instagram, a simple like is an easy way to help boost their post; the more interaction a post gets the more often social media platforms show it to people. Even better to do; on Facebook 'React' to the post - when you press the like button but have the other react options such as the heart and laughing emoji; these are ranked as a better form of interaction by Facebook and gain points in facebook's algorithm. on Instagram comment. Just a simple comment 'Looks good' or even just an emoji, these actions boost the post which means it will more likely get served to more peoples' instagram feed.
5. GIVE US A SHOUT OUT
Tag us in your photos relating to us. It might be you need a haircut; pop it on your instagram story and tag us in it.
If you're passing the shop when we're closed during lockdown, take a pic and pop it on social media; tag us in it too! Just any sort of mention here or there could be more helpful than you might think.
6. SIGN UP TO OUR NEWSLETTER
Email, although considered dated by some, is still a great way for small businesses to keep their customers updated. Consider joining the mailing list of small businesses in Gravesend and the surrounding area. We run our email newletters at Allen's Barbershop to keep our customers informed. Generally trying to stay away from being too sales-y or spammy; although when we get new products in we do get excited and like to give it a quick mention! Join our email list on the link below:
Thank you to any who who does, or already has, done any of the above for Allen's Barbershop and other local businesses in Gravesend. It's a horrible fact that some businesses are going to close over the pressures Coronavirus has had on trade.
Let this not define us and our town's future; however DO allow it to change your behaviour: Try to shop more locally when possible. Look for those small businesses and give them a try.